How Element uses SoundingBox to integrate user feedback into its digital design practice.
Element is a full-service advertising and content marketing agency with 33 employees and two locations in the environs of beautiful and sometimes quite chilly Green Bay Wisconsin. Founded in 2003, Element prides itself on its in-house team of programmers that work alongside designers. Element brings significant PR chops to the table, as well as strong social media marketing and SEO expertise.
A few months ago we had the opportunity to sit down with Account Strategist, Mike Dockum at Element's awesome building in DePere—where every employee gets their own office, and digital strategy is sometimes discussed over a cold one from a central beer tap, in true Wisconsin fashion.
What distinguishes Element's digital practice is its focus on data-informed decision making. Enter SoundingBox's ability to compare how people experience prototypes, or as Mike says: to base decisions not on "hunches" but instead on what customers actually think.