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Creating a Study

Does SoundingBox have study templates?

Yes, SoundingBox offers three premade study templates:

  1. REVERB is our in-house framework, which measures experiences across 6 dimensions: relevance, ease, value, engagement, relationship, and bond.
  2. Use an adaptation of Google’s HEART framework. HEART measures happiness, engagement, adoption, retention and task success.
  3. Measure usability with SUS, an industry standard.
Choosing a template
Choosing a template is the first part of creating a new study.
SoundingBox Choosing a Template

Read more about using a framework here.

What questions can I ask?

You can ask open-ended, scale, single-select, and multi-select questions.

How many questions should I ask?

This will depend on your research goal and what you’re trying to measure. Always be mindful of the study length though so participants don’t get burned out. But you want to ask enough to feel confident that you’re going to answer your research question.

For example, our in-house REVERB framework, asks 18 questions plus two tasks. It usually takes participants 10 to 15 minutes to complete. We recommend mixing different types of measures (e.g. open-ended questions mixed with scale and multi-select questions) for capturing quantitative and qualitative data in one study. This makes for richer data.

Choosing tasks and questions
Choosing tasks and questions is easy when you create a new study in the SoundingBox dashboard.
SoundingBox Study Creation

Something else to keep in mind is when and in what order those questions should be asked. For example, task-specific questions should usually come after the task. You may also have questions about the experience as a whole. Asking participants to reflect upon the entire experience usually comes at the end of the study.

How many tasks can I create?

This will depend on your research goal and what you’re trying to measure. We recommend no more than 3 within one study so participants don’t get burnt out.

Something else to keep in mind is the tasks themselves. Should the task be directed or open-ended? In other words, are you going to direct a participant to do something or let them choose something to explore on their own? We recommend starting with an open-ended, exploratory task to allow the participant to familiarize themselves with the site. Then, possibly prompt them to do something more specific.

How do I group questions into larger categories?

Grouping questions into larger categories makes it easier to see trends and track performance over time. When you use a premade study template, questions are placed in groups by the template. When you create study from scratch, you can assign groups that you create through My Groups.

To create new question groups, go to My Groups in Settings and select Add New Group and Save Group.

Creating groups in My Groups
Creating your own custom groups is easy with My Groups.
SoundingBox Creating Metrics

When you create a new study, select your metric from the dropdown on the Tasks & Questions page.

Choosing a question group
Certain types of questions can be assigned to groups to accelerate analysis and tracking.
SoundingBox Selecting Metrics

Metrics allow you to track experience over time, and compare experiences across sites. They also help teams strategize improvements for how and where a site is falling short.

How many sites can I include?

With our Pro Plan, you can include up to 20 sites in one test.

How do I test the study?

On Manage & Launch, click on Other Actions and Select Preview.

Previewing a study
SoundingBox Preview