study

Banking Disruptors

Using SoundingBox, we explored how financial startups and banks are rethinking banking.

Banks are rethinking banking. Financial startups are rethinking banking. But what do ordinary people think about something they don’t want to think about too much—the boring bank account?

We set out to learn more through the lens of SoundingBox. It turns out that an authentic, down-to-earth tone was more compelling than slick features.

The site made me feel refreshed in that I didn't feel like I was dealing with a generic corporate giant of a bank.
M, Gen X, Striver, Wired, Follower
The SoundingBox dashboard
The Replay panel shows the participant’s qualitative responses while playing back their session on the site. Here we see a response to BankMobile’s site.

Sites that focused on an authentic tone made an emotional connection. SoundingBox makes it possible to identify which parts of an experience resonate most strongly.

The SoundingBox dashboard
The Summary view shows a site’s scores at a glance. Here we see that Simple was the top site for Happiness.

With a SoundingBox subscription you can discover

  • How top alternative banking sites make it easy to learn about their products
  • Why people identified with the brands of top alternative banking sites
  • How top alternative banking sites create a more engaging experience
  • Ways top-ranked alternative banking sites create peace of mind
  • How top sites use narrative to drive action

The sites in this study are

  • AMEX Bluebird
  • Airbanq
  • BankMobile
  • Chime Bank
  • GoBank
  • Moven
  • PNC Virtual Wallet
  • Simple
  • Varo Money
  • Zero Financial

Get Access

Create your account and buy the 2017 banking disruptors study for immediate data access via the dashboard: $1,788 (includes a one year SoundingBox Pro subscription)

Upgrade during checkout and add a detailed expert analysis report: $2,500

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