Amazon product research is not only about browsing through pages of products; it’s also a complex dance. Imagine that you’re an expert treasure hunter. You are searching through hundreds of items to find gems. How do you get better at playing this cat and mouse game? No need to worry about jargon, as we will not go too deep.
Let’s talk first about niches. Niches are pockets of hidden opportunities. Finding the right balance of demand and competition is the secret sauce. Too much competitiveness? Stepping into a lion’s den. Too little? It’s possible you are selling ice primarily to Eskimos. The Goldilocks zone is just right. Jungle Scouts or Helium 10 can assist. These tools act as high tech magnifying glasses that reveal sale trends and level of competition. The best tools will not replace your gut instinct.
Think about the product reviews. Imagine them to be whispers of the trenches. It’s a great way to find out what customers really like and dislike. The fact that a feature of a product has been praised repeatedly is a clear sign to do more. Fancy being Sherlock Holmes? Read the reviews that have three stars. They are the most honest.
Pricing strategies? Pricing is an art. It’s better to shut the windows than charge too much. Too low a price could lead buyers to believe it is too good for true. Check what other similar products cost. Look for the sweet spot in which you can both be competitive and profitably. Maybe you aim at $14.85. The smallest changes can be the most impactful.
One more way to find out what other people have bought is to look at the “Customers also purchased this item” section. Amazon wizardry doesn’t consist of nonsense. This Amazon wizardry uncovers matching goldmines and suggests possible bundles. It could be that you’re selling water bottles and yoga mats. Voila! It’s possible to create a Yoga starter kit.
It is important to conduct keyword research. Consider this step to be whispering about your product into the customer’s ears. Tools such as Amazon’s Keyword Planner, or MerchantWords allow you to spy on what users are typing. Include these buzzwords within your listing title, description, and backend searches. Beware: do it with finesse. Keyword stuffing, the digital equivalent to being the pushy merchant in the quiet alleyway of a market, turns off buyers.
Your strategy may also be shaped by the seasonality. Certain products have a peak season. Back-toschool products will boom late summer, for example. You can take advantage of these cycles. But don’t go overboard during times when demand is low. A good example is kitchen gadgets. These products are popular all year long. These are the products that you will use every day.
You can also keep an eye out for your competitors – like a good friend, and not as someone who stalks. Pay attention to their innovations. When they stumble, take note. It’s good to mix things up from time to time and explore categories with less competition. You can carve a corner that is all yours.
Amazon product researching can feel like chess. It requires foresight, strategy and planning. Balancing all of these elements is difficult, but after a little practice it becomes second-nature.
Amazon Jungle is both wild and amazing. Explore deep, remain curious, keep your explorers instincts sharp. No matter if you’re an expert or a beginner, these tips will help guide you through the maze. Go out there and conquer the world!